Integrated Brand Creative
Netflix Socks

Netflix Socks

Netflix Socks

Netflix Socks

My Role: Integrated Producer

Project Team:

Global Strategic and Creative Lead: Naz Arandi

Design Lead: Tanya Kumar

Agency Partner: Deep Local



The Shorty Awards - Creative Use of Technology - March 2016

AICP NEXT Award for Innovation - Netflix Socks - June 2016

Netflix Socks: Bronze Pencil: Interactive Innovation in Online Advertising - One Show - May 2016

Digital Campaign of the Year, Silver - Netflix Socks - Advertising Age - Small Agency Awards - July 2016

Netflix Socks & Netflix Switch - Cannes Lion Innovation Shortlist - June 2016


In the Netflix spirit of learning and experimenting, we listened to the bold ideas shared by users to find the next thing they really wanted in a custom Netflix experience. We created a real, working prototype for the socks, the ultimate marathon-watching companion, and released DIY instructions for makers to create their own. 

The latest gadget in the MakeIt initiative, Netflix socks, were inspired by the Fitbit hack from the Netflix engineers as well as user submissions. Netflix socks ensure that you don’t miss any of your favorite shows when you fall asleep.

The Netflix socks became the second viral hit of the MakeIt campaign. 

Embraced by tech outlets (,, as well as lifestyle press (,,, and national news (,, Good Morning America). International press included outlets from the U.K., Hong Kong, Mexico, Italy, Brazil, and Australia. They successfully became a mainstream topic of conversation during the busy holiday season. 

Netflix Socks Case Study

Netflix Socks Campaign Video

Sock and Tech.jpg