Netflix Sans
The unique characteristics of the typeface were chosen very carefully as it is meant to serve both display and functional purposes. The clean and neutral lines give without taking, favoring art over over distraction, and eliminating excess. The arched cut on the lowercase "t" is discreetly inspired by the cinemascopic curve that is so iconic to the brand's wordmark and symbol.
My Role: Integrated Producer
Project Team:
Design Leads: Tanya Kumar, Noah Nathan and Paolo Malabuyo
Type Foundry Partner: Dalton Maag