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    <lastmod>2015-10-12</lastmod>
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      <image:title>Netflix Pride Parades 2015</image:title>
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    <lastmod>2023-03-10</lastmod>
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      <image:title>Projects - Evening Before the Emmy's Activation</image:title>
      <image:caption>My Role: Integrated Producer Project Team: Global Strategic and Creative Lead: Naz Arandi Design Lead: Noah Nathan Agency Partner: Deep Local</image:caption>
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      <image:title>Projects - Netflix NYC &amp; SF Pride Parade Activation</image:title>
      <image:caption>My Role: Integrated Producer Project Team: Global Strategic and Creative Lead: Naz Arandi Design Lead: Noah Nathan Agency Partner: Deep Local   Press: 25 awesome and elaborate ways tech companies showed support at San Francisco's Pride Parade - Business Insider        </image:caption>
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      <image:title>Projects - Netflix Halloween Doorbell</image:title>
      <image:caption>My Role: Global Marketing Manager, Brand Project Team: Senior Global Strategic and Creative Lead: Naz Arandi Design Lead: Noah Nathan Agency Partner: Deep Local   Press: DIY This Doorbell for a (Non) Show-Stopping Halloween Night - BritCo Netflix Has a Solution for Annoying Trick-or-Treaters - SFGate Netflix Knows Precisely When Trick-Or-Treaters Will Be Ruining Your Binge-Watching Sesh - Refinery29</image:caption>
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      <image:title>Projects - Netflix Icon</image:title>
      <image:caption>My Role: Integrated Producer Project Team: Director: Laurent Janneau Design Leads: Noah Nathan &amp; Tanya Kumar Agency Partner: Gretel   Press: Netflix's New Logo Is A Masterpiece Of Ambiguity - Fast Company Netflix Just Got a Bold New Icon - Huffington Post Netflix quietly reveals a new icon to complement its logo - and the internet doesn't seem to hate it - Daily Mail UK Netflix unveils new app logo to add branding 'pizzazz' - CNN Money Netflix made a new logo that’s designed for mobile devices - Venture Beat Infographic: Netflix’s New ‘N’ and the State of Logo Design - WIRED Netflix adds new social media-friendly icon to its branding - CNBC Netflix just revealed a new icon logo - Mashable New Icon for Netflix - Brand New - Under Consideration</image:caption>
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      <image:caption>  Roadmap The Get-It-Together Guide for Figuring Out What to Do with Your Life   My Role: Design Manager Project Team: Creative Director: Nathan Gebhard Design Lead: Ryan Lee Publisher: Chronicle Books   Overview: This New York Times Bestseller welcome antidote to the conventional career guide answers the old question—"So, what are you going to do with your life?"—in a groundbreaking way. From the team behind the campus and online resource and the inspirational TV series in its eleventh season, Roadmap helps emerging careerists think deeply about how they can enter the workforce and thrive, using Roadtrip Nation's interest-based approach. Full-color charts and graphs offer a unique visually engaging reading experience and prompts for reflection are interspersed, making the reading process interactive and the discoveries personally impactful. Interviews and advice from over 130 leaders including Ahmir Questlove, Jad Abumrad and Soledad O’Brien show how they found their path and provide inspiration for every person to find your own. With actionable, real-world wisdom on every page, it's an essential tool for today's young professionals and the parents, educators, and advisors seeking to inspire them.   photos by: Ryan Lee</image:caption>
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      <image:caption>My Role: Global Marketing Manager, Brand Project Team: Senior Global Strategic and Creative Lead: Naz Arandi Agency Partners: Big Pic &amp; Mother NY Copywriters: Big Pic, Katie Anne Naylon &amp; Rose Chirillo   Overview: To bring the Netflix tagline 'See what's next' to life, the Global Brand Marketing Team created AV assets that highlighted its meaning through the iconic storytelling of Netflix original titles and which complimented the title's larger marketing campaign.   </image:caption>
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      <image:caption>My Role: Global Marketing Manager, Brand Project Team: Senior Global Strategic and Creative Lead: Naz Arandi Senior Designer: Tanya Kumar Agency Partner: Deep Local Copywriter: Katie Anne Naylon   Overview: For the holiday season, we created a DIY holiday card/opening title sequence site letting all families generate their own personalized Fuller House opening credits, using old and new photos from Facebook. People will were able to use Facebook connect to create their own Fuller House family credits using the show’s theme song. They were also able to add their own last name to the video via special end cards (such as “Happy Holidays from the _____” or “Happy New Years from the _____”). When they were finished, they could share it with family and friends as a unique Netflix holiday card. Press CBS News</image:caption>
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      <image:caption>My Role: Integrated Producer Project Team: Design Leads: Tanya Kumar, Noah Nathan and Paolo Malabuyo Type Foundry Partner: Dalton Maag</image:caption>
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      <image:caption>My Role: Global Marketing Manager, Brand Project Team: Senior Global Strategic and Creative Lead: Naz Arandi Design Lead: Noah Nathan Agency Partner: Deep Local Copywriter: Katie Anne Naylon   Press: The Netflix Personal Trainer made headlines around the world and gained coverage from popular American mainstream publications including: Forbes Mashable Elite Daily Refinery29 MSN … as well as international outlets in India to The Netherlands to Brazil. It was also chosen as the Editor’s Pick of the Day for Creativity Magazine.  </image:caption>
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      <image:title>Projects - Netflix Socks</image:title>
      <image:caption>My Role: Integrated Producer Project Team: Global Strategic and Creative Lead: Naz Arandi Design Lead: Tanya Kumar Agency Partner: Deep Local   Awards: The Shorty Awards - Creative Use of Technology - March 2016 AICP NEXT Award for Innovation - Netflix Socks - June 2016 Netflix Socks: Bronze Pencil: Interactive Innovation in Online Advertising - One Show - May 2016 Digital Campaign of the Year, Silver - Netflix Socks - Advertising Age - Small Agency Awards - July 2016 Netflix Socks &amp; Netflix Switch - Cannes Lion Innovation Shortlist - June 2016   OVERVIEW In the Netflix spirit of learning and experimenting, we listened to the bold ideas shared by users to find the next thing they really wanted in a custom Netflix experience. We created a real, working prototype for the socks, the ultimate marathon-watching companion, and released DIY instructions for makers to create their own.  THE SOCKS The latest gadget in the MakeIt initiative, Netflix socks, were inspired by the Fitbit hack from the Netflix engineers as well as user submissions. Netflix socks ensure that you don’t miss any of your favorite shows when you fall asleep. The Netflix socks became the second viral hit of the MakeIt campaign.  Embraced by tech outlets (Mashable.com, Engadget.com, TheVerge.com) as well as lifestyle press (EOnline.com, GQ.com, Refinery29.com), and national news (USAToday.com, NBCNews.com, Good Morning America). International press included outlets from the U.K., Hong Kong, Mexico, Italy, Brazil, and Australia. They successfully became a mainstream topic of conversation during the busy holiday season.</image:caption>
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      <image:title>Work</image:title>
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    <lastmod>2025-04-22</lastmod>
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      <image:title>Moodboard</image:title>
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    <image:image>
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      <image:title>Moodboard</image:title>
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    <image:image>
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      <image:title>Moodboard</image:title>
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    <image:image>
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      <image:title>Moodboard</image:title>
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    <image:image>
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      <image:title>Moodboard</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464031021138-YBETCAKP0EZE4GN5QP20/pareidolia.jpg</image:loc>
      <image:title>Moodboard</image:title>
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    <lastmod>2015-10-12</lastmod>
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    <image:image>
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      <image:caption>The Netflix Switch</image:caption>
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    <image:image>
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  <url>
    <loc>http://www.moniqueadcock.com/about</loc>
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    <lastmod>2025-03-14</lastmod>
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